![]() The scale items for the said variables were tested for reliability, correlation and regression. The present research uses and validates the scales for variables developed by earlier studies, namely perceived usefulness, perceived ease of use, perceived enjoyment, and perceived fees, which are hypothesized to be fundamental determinants of behavioural intention. The study presents the demographic and usage profile in terms of gender, age, occupation, monthly personal income, extent of SMS usage and so forth of 489 SMS users from four institutions of education in the Klang Valley and Selangor. The study attempts to delineate the demographics and usage profile of SMS users in Malaysia, as well as explaining the factors influencing SMS adoption in Malaysia by using a modified version of the Technology Acceptance Model (TAM), which was originally introduced by Davis (1989). ![]() Given the current trend of SMS usage and its potential growth, this paper provides an insight into SMS adoption. Short Messaging Service (SMS) being an almost instantaneous communication medium that connects people is now a phenomenon that has grown and spread around the globe at an amazing speed. Occupation and gender variation in all the parameters of study are also considered. They like to call a person rather to send SMS. As verbal communication is preferred, users choose user-friendly handsets. Communicating with the other world is so important that the users are ready to purchase a phone even from a low income. ![]() Technical non-verbal ways of communication sometimes are less preferred as emotion acquires a space within cognitive sphere of communication. Verbal communication was preferred over the non-verbal for the option of direct contact. ![]() The users give priority to the utilitarian factor regarding communication. The study is an attempt to establish a relationship between human thought and society in relation to mobile phone. The extent of human dependence on present day technology regarding communication is studied. Conventional ways of communication are facing challenges from upcoming technological devices. Human cognition expressed through symbols, wins over the physiological process of response. ![]()
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